"Upper Ten Thousand", or simply, "The Upper Ten", is a 19th-century phrase referring to the wealthiest 10,000 residents of New York City. The phrase was coined in 1844 by American poet and author Nathaniel Parker Willis. At the time, the term spurred several perfumery companies to release their own "Upper Ten" fragrances, including Lubin.
"For more than two centuries, Lubin has explored distant horizons, represented our world in its own unique way and enchanted generations of the witnesses and makers of history with its perfumes. Like an author choosing the most beautiful words, Lubin selects the most precious materials and essences for its fragrances.
Women are at the heart of Lubin’s new collection. Women with unique personalities, who are an inspiration for others and the embodiment of their time. A beautiful fragrance says something about the woman who wears it, without overshadowing her. Through these compositions and their muses, by drawing on reality and the imagination, Lubin continues to transport us elsewhere.
Lubin has created a new design to encapsulate the perfumes in this collection. Lubin’s emblematic amphora-shaped bottle has been given a golden dome bearing the name of the perfume and the brand’s signature. This smooth, elegant bottle radiates light thanks to the transparent glass with white and gold decoration. The stylish simplicity of its graphic composition and the geometric letters reinforce Maison Lubin’s art deco spirit.
This new collection arrives in spring 2021 with the portraits of Anna and Eva.Eva is the daughter of the Englishman who left his country for a forest of orange groves. Under the scorching Sicilian sun, the young English rose runs barefoot on the hot, fertile ground. She is inebriated by the smooth aroma of the bitter orange and she charms those who pass her with her fresh and lively nature.
Eva will never leave this radiant and restless countryside. She will become an artist, and showcase this nature in the gardens and parks of the grand Baroque villas of Noto."
"Envie by Lubin: fresh and tangy like sun-ripened raspberries and apricots, it's a wound in the heart of a fruit, a young and modern fragrance that deliciously rehabilitates...a sin!"
"Lubin , 11, Rue Royale. " Envie"- fresh and sharp, for the young and modern; "Fumee" - woodsy, for sports; "Nuit de Longchamp" - elegant, for evening."
